Founder-led supply chain delivery
Benjamin Brown is a Certified Supply Chain Professional (CSCP) with 15 years of experience supporting and growing complex supply chains across consumer packaged goods (CPG), aerospace and defense, automotive, retail and telecommunications. With a background in data engineering, he founded DataShip to simplify complex operations, connect fragmented systems and give customers clearer control of the decisions that move their businesses.
FOUNDER + LEAD CONSULTANTCertified Supply Chain Professional
CPG supply-chain leader · Data engineer
Fishbowl operator + integration architect
Certified Supply Chain Professional experience across CPG, aerospace and defense, automotive, retail and telecommunications—industries where reliability, coordination and operational control matter.
Implemented and managed Fishbowl-centered inventory workflows, custom tools, reporting and ongoing operational support.
Three years of SAP experience at Northrop Grumman, alongside work in environments where documentation, controls and stakeholder alignment matter.
Technical depth to trace the full request path, simplify fragmented systems and build practical solutions around the decisions the business actually needs to make.
Why DataShip exists
Across 15 years in aerospace and defense, automotive, retail and telecommunications, Benjamin worked inside complex supply chains where operational performance depended on data quality, system handoffs and disciplined execution. His data engineering background made the recurring problem clear: software can be working exactly as designed while the operation around it remains fragmented, manual and difficult to trust.
DataShip was created to close that gap. We trace the complete business flow, identify which system owns each decision, simplify unnecessary complexity and build the missing connection or operating layer. The goal is not more technology for its own sake—it is a supply chain customers can understand, operate and grow.
The model is intentionally senior-led. Customers work directly with the person accountable for fit, architecture and delivery instead of being passed from sales to an anonymous implementation queue.
Selected operating experience
DataShip brings practical operating context to each engagement: wholesale inventory, automotive parts, predictive maintenance and the supplier-to-customer realities behind growing CPG products.
Benjamin's operating background includes Madd Hatter's tire-wholesale business, where purchasing, high-SKU inventory, warehouse availability and dependable order flow have to stay aligned for shops and customers to get the right product at the right time.
WHOLESALE · INVENTORY · WAREHOUSE FLOWAt Cruise, Benjamin used Fishbowl in support of the automotive parts supply chain and predictive-maintenance planning—connecting expected maintenance demand with parts availability so teams could prepare for service needs instead of reacting after a vehicle or component required attention.
FISHBOWL · PARTS READINESS · PREDICTIVE MAINTENANCEA custom electrolyte-powder operating model showing how formulas, ingredient specifications, suppliers, purchase orders, production, lots, expiry dates and channel demand can move through one controlled product and inventory flow.
FORMULAS · LOTS · REPLENISHMENTA custom functional-dog-chew concept showing how approved ingredients, contract manufacturing, quality release, finished-goods inventory and retailer or direct-to-consumer orders can stay connected as a brand grows.
SUPPLIERS · QUALITY RELEASE · MULTICHANNELTogether, these examples span wholesale inventory, automotive parts, predictive maintenance and custom CPG operating models across product, supplier, quality, warehouse and fulfillment workflows.
Melissa Odabash success story
DataShip evaluated the systems, selected Fishbowl, helped bring warehouse and fulfillment in-house, and improved inventory, logistics, shipping, customer-service visibility and back-office workflows.
“DataShip has made a tremendous difference to our business. By helping us bring our warehouse and fulfillment operation in-house, they have reduced the cost and complexity of relying on an expensive 3PL, helped us ship orders faster and given our team much clearer control of inventory and daily warehouse activity. They took complicated logistics and made them understandable and manageable, while improving the information available to customer service and giving us better insight into our products, orders and customers. We are so grateful for DataShip and the practical, hands-on support they continue to provide.”
Melissa Odabash · Founder & CEO, Melissa OdabashRead the complete systems, 3PL transition and warehouse transformation story in the DataShip case studies.View the customer success story →
When to call DataShip
You do not need to diagnose the solution first. Start with the operational symptom, the systems involved and what the failure is costing the business.
Shopify, retailer EDI, Fishbowl or the warehouse no longer agree—and no single screen explains why.
Fishbowl, a 3PL, marketplaces and finance show different balances, availability or shipment status.
Critical reports, forecasts, allocations and exception queues depend on manual exports and tribal knowledge.
The core platforms work, but category rules, partner requirements or internal processes need a custom operating layer.
New channels, locations, products or trading partners are increasing errors faster than the team can absorb them.
The business wants useful automation without losing approval authority, source ownership, security or auditability.
What clients receive
The exact package follows the scope, but every engagement is designed to leave the customer with clearer ownership, reviewable evidence and an operation the team can support.
A shared view of systems, people, transactions, failure points and operational impact.
Clear sources of truth, integration responsibilities, access boundaries and future-state design.
Mappings, configuration, code, test scenarios, reconciliations and controlled cutover results.
Monitoring, exception handling, escalation paths, support ownership and recovery procedures.
Defined KPIs, data logic, refresh ownership and outputs tied to real operating decisions.
A prioritized sequence that separates urgent fixes from later optimization and automation.
Qualified buyers can review redacted diagrams, application views, report samples, test evidence and delivery plans relevant to the proposed scope.
Two-person leadership
Every DataShip engagement is led directly by the Founder and Senior Solution Architect, giving customers visible business and technical accountability without unnecessary management layers.
Benjamin leads the client relationship, supply-chain strategy, platform fit, solution direction, scope and business outcomes. Fishbowl is a core specialization, while every engagement begins with the systems and operating model the customer actually has. He remains directly accountable from assessment through launch and managed improvement.
The Senior Solution Architect owns system architecture, integrations, AWS and Microsoft deployment patterns, custom applications, data engineering, security design, testing strategy and technical quality.
Specialist integration engineers, data professionals and delivery resources are assigned according to each engagement. They extend the delivery team without being presented as additional executives.
Customers work with both accountable leaders throughout discovery, design, testing, go-live and managed improvement.
Benjamin owns operational outcomes while the Senior Solution Architect owns technical integrity and delivery quality.
Focused engineering and data resources are added to match the scope while leadership remains consistent.
How we deliver
Success measures, ownership, dependencies and exclusions are written before implementation begins.
Non-production validation, reconciliation, exception scenarios and rollback steps are part of the plan.
Architecture, mappings, runbooks and support ownership remain with the customer.
Monitoring, managed support and a prioritized improvement backlog protect adoption.
Your next move
Bring us the broken workflow, unreliable forecast, warehouse constraint, reporting burden or difficult integration everyone has learned to work around. Your assessment is senior-led and ends with a practical recommendation, scope boundary and next-step decision.
Request a 30-minute assessment ↗