CPG Brands
Supply Chain Stability for Fast-Moving Consumer Brands
DataShip helps CPG companies unify demand signals, reduce stockouts, automate replenishment, and gain crystal-clear inventory visibility across retailers, distributors, 3PLs, and e-commerce.
12-week QuickStart · CPG supply chain specialists
BEFORE DATASHIP
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Out-of-stocks on key SKUs in priority regions
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Fragmented demand signals from retailers & DTC
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Manual EDI, ASN, and replenishment workflows
AFTER DATASHIP
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Real-time visibility from production to shelf
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Rules-based automated replenishment
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Clear channel-level demand & margin insight
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Built on your existing stack
The Reality for Modern CPG Teams
High-growth CPG brands rarely lack demand—they struggle with unstable visibility, complex partner networks, and slow, manual replenishment cycles.
Unreliable demand signals across retail, DTC, and distributors.
Manual GS1, ASN, or EDI workflows with key retailers.
Late or inaccurate replenishment causing empty shelves.
Poor visibility into distributor and 3PL inventory positions.
Fragmented production, inventory, and logistics data.
Difficulty scaling into new retailers, regions, and channels.
How DataShip Transforms CPG Operations
We integrate production, inventory, retailer systems, and logistics partners into one stable, predictable supply chain built for growth.
Retailer & Distributor Sync
Automated inventory, PO, ASN, and shipment data flowing between ERP, retailers, distributors, GS1, and 3PLs.
Demand Signal Unification
Combine retailer POS, shipment data, and DTC trends into a single demand layer to drive better planning.
Compliance & EDI Automation
GS1 labels, ASNs, and EDI 850/856/940/945 automated end-to-end to avoid chargebacks and compliance risk.
Production & Inventory Visibility
Live view of raw materials, WIP, finished goods, and inventory by location, channel, and status.
Automated Replenishment
Rules-based reorder points, allocation logic, and customer-specific pack & prep requirements by retailer.
Ops Dashboards & Alerts
Inventory risk alerts, fill-rate tracking, retailer scorecards, and margin visibility in one place.
Our 12-Week CPG Playbook
A 12-week, milestone-based approach that stabilizes your CPG supply chain and builds a reusable integration backbone.
1
Weeks 1–3
Discovery & Blueprint
Map channels, retailers, distributors, 3PLs, and production. Define target architecture and ROI.
2
Weeks 3–6
Data Model & Connectors
Standardize SKUs, packs, pallets, lots/expiry, and set up core API/EDI/SFTP connections.
3
Weeks 6–8
Production & Inventory Sync
Enable WIP, FG, and 3PL inventory visibility across plants, DCs, and key partners.
4
Weeks 8–11
Replenishment & Compliance
Implement replenishment rules, retailer-specific logic, GS1, and EDI workflows.
5
Weeks 11–12
Dashboards & Go-Live
Launch dashboards, alerts, and go-live with hypercare and documented runbooks.
FLAGSHIP CASE STUDY
Evergreen Naturals · Functional Beverages
CPG · Ready-to-drink beverages · National grocery + DTC
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A fast-growing functional beverage brand expanding into national retail while maintaining service levels and shelf presence across regions.
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The Challenge
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Four major grocery chains + Amazon, all with different data and compliance requirements.
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No consolidated view of distributor and 3PL inventory, leading to stockouts in key regions.
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Retailers increasing OTIF and fill-rate expectations with chargebacks for non-compliance.
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Forecasting team pulling demand from multiple unsynced reports across systems.
The DataShip Solution
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Implemented a central CPG data hub connected to Dynamics 365, 3PLs, distributors, and retailer portals.
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Standardized SKU, case pack, and pallet configuration across all trading partners.
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Automated EDI flows (850/856/940/945) and GS1 label generation for top grocery customers.
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Built a demand signal layer combining retailer POS, shipments, and DTC trends to feed planning.
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Implemented replenishment rules by region, account tier, and service level.
Outcomes (illustrative)
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+7–10 point improvement in average fill rate across top 3 retail accounts.
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30–40% reduction in out-of-stocks on priority SKUs in high-velocity regions.
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Significant reduction in chargebacks tied to EDI/compliance issues.
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Planners moved from spreadsheet fire drills to a single-screen view of demand, inventory, and production.
“Before DataShip, we were guessing where product really was in the network. Now our sales, ops, and planning teams finally look at the same numbers—and retail buyers aren't the ones telling us about issues first.”
– VP Operations, Evergreen Naturals (illustrative)
Platforms We Work With
We go deep, not wide—specializing in a focused set of ERPs, planning tools, retailer systems, and 3PL platforms for mid-market CPG brands.
ERP & Supply Chain
Dynamics 365 · NetSuite · Fishbowl
Distributors & 3PL
3PL WMS · Distributor feeds · SFTP
Planning & Analytics
Power BI · Azure · Custom data models
Integration
API · EDI · SFTP-based patterns
Retail & Portals
Retailer portals · GS1 · Vendor systems
E-Commerce
Shopify · Amazon · Marketplaces
Why CPG Brands Choose DataShip
Supply chain first, code second. We fix the process, then we build the tech.
Connector mindset. Reusable integration patterns that scale with new channels and retailers.
Small senior team. You work directly with the architect and lead developers.
Operational empathy. Designed for planners, demand teams, sales, and operations.
Engagement Options
12-Week CPG QuickStart
Stabilize replenishment, visibility, and retailer performance with a fixed-scope, milestone-based engagement.
Ongoing Optimization & Support
Proactive monitoring, retailer rollouts, and continuous improvement as your footprint and data mature.
We'll review your stack, understand your retailer mix, and outline a practical 12-week plan.
FAQs
Ready to Stabilize Your CPG Supply Chain?
If you're tired of firefighting retailer issues, scrambling for inventory, and chasing down real demand, it's time to build a proper backbone behind your CPG operation.
No generic audit deck. We'll map your network, highlight the biggest unlocks, and recommend a realistic rollout path.