top of page

Wholesale & Distribution

Calm, predictable flow for High-Stakes B2B Distribution Networks

DataShip helps wholesale and distribution networks unify inventory signals, reduce stockouts, automate allocation and replenishment, and gain clear visibility across warehouses, 3PLs, and B2B customers.

12-week QuickStart · Wholesale & Distribution supply chain specialists

BEFORE DATASHIP
  • Out-of-stocks on key SKUs in priority regions

  • Fragmented inventory and order views across DCs and 3PLs.

  • Manual allocation and back-order workflows in spreadsheets.

AFTER DATASHIP
  • Real-time visibility across warehouses, DCs, and 3PL partners.

  • Rules-based allocation and replenishment for B2B customers.

  • Clear network-level inventory, demand, and service KPIs.

Built on your existing stack

The Reality for Wholesale & Distribution Supply Chains

Wholesale and distribution operations juggle thousands of SKUs, multiple warehouses, 3PLs, and demanding B2B customers. When data is scattered, risk and working capital both go up together.

 

  • Disconnected view of stock across DCs, 3PLs, and in-transit inventory

  • Sales promising availability based on outdated reports or static exports

  • Manual prioritization for key accounts and channels with no shared logic

  • Difficult to see true lead times, service performance, and inventory quality

  • No single place to understand demand vs. supply across locations.

How DataShip Helps Wholesale & Distribution Teams Win

We connect warehouses, 3PLs, customers, and planning tools into one coherent nervous system designed for service, reliability, and healthy working capital.

Multi-warehouse & 3PL inventory
Real-time inventory across internal DCs and 3PLs down to SKU, location, and status (on-hand, reserved, in-transit, damaged).


Order routing & allocation
Route orders to the right DC or 3PL based on region, service level, cost, and customer priority. Handle back-orders, splits, and substitutions in code—not email.


Event-driven updates
Keep ERP, WMS, 3PL portals, and customer systems in sync with status updates as stock moves and orders progresses.

Replenishment & safety stock
Turn reorder points, safety stock, and supplier lead times into data-driven logic, feeding your planning and purchasing tools.


Network visibility & KPIs
Track fill rate, OTIF, inventory turns, aging stock, and service levels in one set of dashboards shared by sales, ops, and planning.


Reusable connectors
Build once, reuse across new DCs, 3PLs, and key customers with a connector mindset rather than one-off integrations.

Our 12-Week Wholesale & Distribution Playbook

A 12-week, milestone-based approach to gain control of inventory, allocation, and fulfillment across your network.

1

Weeks 1–3

Discovery & Network Map

Map warehouses, DCs, 3PLs, key customers, and core systems. Document current flows, data sources, and pain points.

4

Weeks 8–11

Planning & Replenishment Signals

Configure safety stock, reorder logic, and replenishment signals. Connect to planning and analytics tools.

2

Weeks 3–6

Data Model & Contracts

Design the unified data model, SKU/location standards, and integration contracts for ERP, WMS, 3PL, and EDI/API feeds.

5

Weeks 11–12

Dashboards, Training & Go-Live

Deploy dashboards and alerts, run cutover and validation, and train operations and sales teams with hypercare support.

3

Weeks 6–8

Inventory & Allocation Backbone

Implement inventory harmonization, order routing, and allocation rules across warehouses, DCs, and 3PL partners.

Flagship Case Study

How DataShip Helps Wholesale & Distribution Teams Win

The challenge

  • 8 internal DCs plus 3PL partners with inconsistent inventory views.

  • Key accounts experiencing stockouts on core SKUs.

  • Manual allocation in spreadsheets for large B2B orders.

  • Limited visibility into true lead times and fill rate performance.

The DataShip solution

 

  • Unified data layer across ERP, WMS, and 3PL systems.

  • Priority-based allocation engine for strategic B2B customers.

  • Replenishment triggers and exception-based alerts.

  • Power BI dashboards for inventory health, fill rate, and OTIF.

27% fewer stockouts

On priority SKUs for key accounts in the first 6 months.

18% faster fulfillment

Order cycle times improved across the network.

Single source of truth

Shared live view for sales, ops, and planning teams.

Platforms We Work With

We specialize in the platforms that matter most to wholesale and distribution supply chains—ERP, WMS/3PL, planning, and integration tooling.

ERP & Core

Dynamics 365 · NetSuite · Fishbowl · Other mid-market ERPs


Planning & Analytics

Power BI · Azure · Custom data models & forecasting tools

WMS & 3PL

In-house WMS · 3PL WMS · DC management systems · SFTP feeds


Customers & Channels

B2B customers · key accounts · regional distributors · eComm/EDI feeds

Integration

API · EDI · SFTP-based patterns · Partner portals


3PL & Carrier Network

3PL providers · cross-docks · parcel/LTL integration

Why Wholesale & Distribution Teams Choose DataShip

  • Supply chain first, code second. We design around service, availability, and working capital.

  • Connector mindset. Reusable patterns for warehouses, 3PLs, and customers.

  • Small senior team. You work directly with the architect and lead developers.

  • Operational empathy. Built for planners, warehouse managers, sales, and logistics teams.

Engagement Options

12-Week Wholesale & Distribution QuickStart

Quickly gain control of inventory, allocation, and fulfillment with a fixed-scope, milestone-based engagement focused on your highest-risk flows.

Ongoing Optimization & SupportProactive monitoring, new partner and customer onboarding, and continuous improvement as your network grows and your strategy evolves.

Talk to a DataShip Architect

We'll review your warehouses, DCs, 3PL network, and key customers and outline a practical 12-week plan to stabilize your wholesale & distribution flows.

FAQs

Ready to De-Risk Your Wholesale & Distribution Supply Chain?

If you're juggling complex networks of warehouses, DCs, 3PLs, and B2B customers, we'll help you build a backbone that keeps product—and data—moving to the right customers at the right time.

No generic audit. We'll map your current landscape, highlight the biggest opportunities, and recommend a realistic rollout path.

bottom of page